Trade Partners


Located in the Penthouse of the Reid Murdoch Building in downtown Chicago, the World of Whirlpool is home to state-of-the-art training and event spaces supporting Whirlpool Corporation’s portfolio of brands.

Trade partners, designers, industry influencers, executives and top sales associates from around the globe visit the World of Whirlpool for immersive-style training experiences, hands on product interactions, line reviews & innovative meetings and events.

our team

Meet our incredible team of appliance experts and hospitality professionals. We are ready to create unique and memorable events for you as you experience the World of Whirlpool.

the space

Our Penthouse features ten live kitchens, two interactive laundry arenas, an incredible trio of meeting and event spaces in the historic clocktower and two stunning rooftop terraces with sweeping views of downtown Chicago.

If you are attending one of our industry-leading training sessions, every detail of your visit is curated by one of our remarkable Production Designers. Please notify your contact of any dietary restrictions in advance of your arrival and observe our business casual dress code at all times during your visit. We look forward to sharing the future of kitchen and home innovation with you.

The top of World of Whirlpool building, the penthouse
World of Whirlpool chefs prepping food for an event
World of Whirlpool staff inspecting equipment before an event
World of Whirlpool employees going over the event check list