The World of Whirlpool

More than just a showroom – it’s an experience

Maytag Laundry Experience

Outsmart the
peskiest of stains

The KitchenAid Experience

Tips for
the table

Discover more World of Whirlpool experiences

What’s Our Story?

The World of Whirlpool is not a typical appliance showroom – it’s an experience. We are both an immersive appliance showcase featuring the Whirlpool Corporation family of brands and a discovery-based experience center offering a chance to interact with our experts and learn unique “life hacks.” Come join us!

Experience Center

Did the bananas over-ripen when you left them next to the apples? Did that pesky juice stain set when you used hot water? We get it; there’s no school of hard knocks and there’s no handbook for life hacks. But as experts in cooking, cleaning and washing, we know the best way to brew coffee at home; the key to perfecting zoodles; how to extend the life of your produce; super secret tricks to get the most from your dishwasher; how to outsmart the peskiest of stains; and more. We want to partner with you and help you do the things you do every day, better.

The Penthouse

The Penthouse is a state-of-the-art facility that highlights the Whirlpool Corporation family of brands with 14 demonstration kitchens, interactive laundry showrooms and a connected appliance experience showcasing the latest in smart home technology. Located in the historic Reid-Murdoch building in downtown Chicago, the Penthouse and historic Clocktower are accessible by invitation-only for architects, influencers, retailers and designers.

Do What You Do — Better

From basic cooking skill instruction to stain-removal demonstrations, come explore everything the World of Whirlpool has to offer.

From basic cooking skill instruction, like the best way to hold a knife, to laundry demonstrations that show you how to remove pesky stains, come explore everything the World of Whirlpool has to offer.

Five Ingredient Meals

Wow your guests without breaking the bank or breaking a sweat! Learn how to create delicious, quick and… See More

Stand Mixer Basics

Get the most out of your KitchenAid® Stand Mixer. This is a series of workshops to go through… See More

Five Ingredient Meals

Wow your guests without breaking the bank or breaking a sweat! Learn how to create delicious, quick and… See More

Knife Skills Series

Start with the basic knife skills & chop veggies for hummus & guacamole!  Sign up for the series… See More

You Can Wash WHAT in Your Dishwasher?!

Learn the capabilities of what your dishwasher can do, beyond just your pots & pans…. From soap to… See More

Stand Mixer Series: Pasta Roller

Sign up for a series of workshops to go through stand mixer basics & learn about the most… See More

Chill Out Dude! Refrigeration 101

Spend less time at the grocery store by learning how to take full advantage of the different spaces… See More

Lunch & A Life Hack

Join us for lunch and Stain Removal 101! See More

Five Ingredient Meals

Wow your guests without breaking the bank or breaking a sweat! Learn how to create delicious, quick and… See More

Knife Skills Series

See More

You Can Wash WHAT in Your Dishwasher?!

Learn the capabilities of what your dishwasher can do, beyond just your pots & pans…. From soap to… See More

Stand Mixer Series: Spiralizer

Sign up for a series of workshops to go through stand mixer basics & learn about the most… See More

World of Whirlpool
Experience Center

331 N. LaSalle Street
Suite 175
Chicago, IL 60654
Phone: 312.840.8050

Get Directions

Parking

No street parking available. Public transportation is recommended; otherwise, please use Greenway Self Park garage, located at 60 W. Kinzie St. for discounted parking.

For deliveries and load-ins, please call for arrangements. 312.840.8036

Penthouse (by invitation only)

331 N. LaSalle Street
Suite 175
Chicago, IL 60654
Phone: 312.840.8050

Get Directions

Parking

No street parking available. Please use Greenway Self Park garage, located at 60 W. Kinzie St. for discounted parking.

For deliveries and load-ins, please call for arrangements. 312.840.8036

What’s Happening in Our World?

Discovery-Based Experience Center from Whirlpool Corporation Opens at World of Whirlpool

Today, Whirlpool Corporation unveils a new consumer experience center in the heart of Chicago, expanding the mission of its immersive culinary and appliance showcase, the World of Whirlpool.

Read More