The World of Whirlpool

Located in the penthouse of the historic Reid-Murdoch Building in downtown Chicago, we are the international brand and product experience center for Whirlpool Corporation. Our nearly 30,000-square-foot facility features 12 exquisite demonstration kitchens, interactive laundry showrooms, unique meeting spaces and incredible rooftop entertaining areas overlooking the Chicago River.  The facility is accessible by invitation-only for architects, influencers, retailers, and designers.

Welcome to the World of Whirlpool, where our world-class team looks forward to sharing our innovative home solutions with you.”

Kelly Safis, National Director, Sales Capabilities and Development, Whirlpool Corporation

We strive to work with other organizations to create a better community, creating a “collective” impact, first focusing on the social safety net to support the health and wellness needs of area residents, then helping to provide safe and affordable housing to best support youth and education development. Watch this video for more information


Social responsibility is not new to us.  For more than 100 years it has been deeply woven into our values.”

– Sam Abdelnour, Vice President, North American Region, Whirlpool Corporation

Our family of brands



Experience the world’s leading appliance brands in a contemporary environment.
IMAGINE a place where the boldest designers, retailers, chefs, architects, and appliance aficionados can come together.

For media archives, click here

IMMERSE your senses in a culinary experience like no other.

Are You a Human?

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Visitation by invitation only.

World of Whirlpool
325 N. LaSalle St., Ste 725
Chicago, IL 60654
Phone: 312.840.8030
Fax: 312.840.8075

Parking Info:

No street parking available. Please use Greenway Self Park garage, located at 60 W. Kinzie St. for discounted parking.
For deliveries and load-ins, please call for arrangements 312.840.8036

Get directions below

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