The World of Whirlpool

Located in the penthouse of the historic Reid-Murdoch Building in downtown Chicago, we are the international brand and product experience center for Whirlpool Corporation. Our nearly 30,000-square-foot facility features 12 exquisite demonstration kitchens, interactive laundry showrooms, unique meeting spaces and incredible rooftop entertaining areas overlooking the Chicago River.


Welcome to the World of Whirlpool, where our world-class team looks forward to sharing our innovative home solutions with you.”

Kelly Safis, National Director, Sales Capabilities and Development

The facility is accessible by invitation-only for architects, influencers, retailers, and designers.
Our family of brands



Experience the world’s leading appliance brands in a contemporary environment.
IMAGINE a place where the boldest designers, retailers, chefs, architects, and appliance aficionados can come together.

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IMMERSE your senses in a culinary experience like no other.

Are You a Human?

Enter the sum of 20 + 13 below to prove you are a human.
Visitation by invitation only.

World of Whirlpool
325 N. LaSalle St., Ste 725
Chicago, IL 60654
Phone: 312.840.8030
Fax: 312.840.8075

Parking Info:

No street parking available. Please use Greenway Self Park garage, located at 60 W. Kinzie St. for discounted parking.
For deliveries and load-ins, please call for arrangements 312.840.8036

Get directions below

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