The World of Whirlpool

Located in the penthouse of the historic Reid-Murdoch Building in downtown Chicago, we are the international brand and product experience center for Whirlpool Corporation. Our nearly 30,000-square-foot facility features 12 exquisite demonstration kitchens, interactive laundry showrooms, unique meeting spaces and incredible rooftop entertaining areas overlooking the Chicago River.  The facility is accessible by invitation-only for architects, influencers, retailers, and designers.

Welcome to the World of Whirlpool, where our world-class team looks forward to sharing our innovative home solutions with you.”
 – Kelly Safis, National Director, Sales Capabilities and Devel., Whirlpool Corporation


The World of Whirlpool is powered by Whirlpool Corporation Sales Academy, a group within Whirlpool Corporation that provides a comprehensive system of interactive, clear, and memorable educational materials, programs and expertise.

Our vision is to inspire advocacy for Whirlpool Corporation products and their sale by providing the appliance industry’s most respected, trusted, and utilized training for our sales employees and trade customers.”

– Whirlpool Corporation Sales Academy



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Experience the world’s leading appliance brands in a contemporary environment.
IMAGINE a place where the boldest designers, retailers, chefs, architects, and appliance aficionados can come together.

Ben Burnside Named New Executive Chef at The World of Whirlpool

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In partnership with Benchmark Hospitality, the World of Whirlpool has named Benjamin Burnside to the role of Executive Chef  “It is with pleasure that I announce the promotion of Ben Burnside to Executive Chef,” said Ken Jesina, Benchmark’s general manager for the facility. “His passion for cooking, as well as his years of increasing responsibility and refinement at multiple Michelin rated restaurants make him the perfect leader for our culinary team.” Ben started helping cook family dinners with his mom, a professional chef, at age four. He is a graduate of The Culinary Institute of America in Hyde Park, NY. Ben has over ten years of culinary experience, starting from line cook through Sous Chef, including stints at Two Star Michelin rated Sixteen at Trump International Hotel in Chicago and Three Star Michelin rated Benu, in San Francisco. Ben joined the World of Whirlpool team this spring as Chef de …

REACT Presents: Handcrafted on the Rooftop

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REACT Presents: Handcrafted on the Rooftop, which supports the desperately needed research for thyroid cancer. Michelle LeBeau, a courageous young woman who suffered from metastatic stage IV thyroid cancer, founded the REACT Thyroid Foundation. Michelle, beloved daughter, sister and friend, died on June 8, 2015, after a five-year battle.

Benchmark Resorts and Hotels and Personal Luxury Resorts and Hotels Celebrate “National Grilled Cheese Month”

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The Woodlands (Houston) Texas, April 2015 … It’s the classic comfort food, a childhood staple, and an American culinary icon. It appears on tables from coast to coast, bubbling with cheesy goodness between two slices of white toast,

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IMMERSE your senses in a culinary experience like no other.

Are you a Whirlpool employee interested in booking an event at the World of Whirlpool?

Please complete this online request form and a World of Whirlpool Production Designer will contact you shortly.

Not a Whirlpool employee but interested in hosting an event at the World of Whirlpool? Space is available for external events – please contact us to learn more.



Jenn-Air Trade Resources has been designed with you in mind, so feel free to explore! Find useful Jenn-Air related topics such as training, literature, and marketing.



Whirlpool Corporation Product Training has everything you need to stay up to date on product information and access to key resources to assist with your sales. 


For Product Questions, Support, or Service, please contact our North American Customer Experience Team:
Phone: 1-866-698-2538
Email Us
For Customer Support by Brand:

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Visitation by Invitation Only
World of Whirlpool
325 N. LaSalle St., Ste 725
Chicago, IL 60654
Phone: 312.840.8030
Fax: 312.840.8075

Parking Info:
No street parking available. Please use Greenway Self Park garage, located at 60 W. Kinzie St. for discounted parking.
For deliveries and load-ins, please call for arrangements 312.840.8036

Get directions below: